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Competitive keyword checker:

Rank at the Top of SERPs with Keyword Competition Tools
Do not leave your site traffic to competition, use our competitive keyword research tools to:
  • Find out your competitors' target keywords.
  • Then, discover who is targeting your own keywords.
  • Find keyword gaps and intersections.
  • Get an in-depth competition analysis.
…and reverse-engineer competitor strategies to give your site a ranking boost.

Competitive keyword checker:

Identify, analyze, and beat your SEO keyword competition.

Competitive keyword analysis is the lifeblood of keyword research for any SEO expert or a website owner.

If you're only just starting your SEO campaign — great! Use competitor analysis tools to help you figure out which organic keywords are usually targeted in your particular niche, which will then guide your content creation.

And if your site is ranking pretty well already, it's absolutely vital to keep abreast of the SEO strategies used by the other big players, to avoid lagging behind.

Research keywords by competitive analysis

In SEO PowerSuite, there's a host of free SEO tools baked-in to help you research your competition's keywords.

I. Find your competitors' ranking keywords

What Every piece of content needs keywords to rank high on SERPs, and luckily, you don't need to only use Google Ads Keyword Planner anymore. One of the most effective keyword research strategies is to look at how your SEO competitors rank in search results, and find their top ranking keywords that you aren't targeting yet.

By finding competitor keywords and analyzing them across dozens of metrics, you can create a better keyword core for your own website.

Rank Tracker keyword research tool has the perfect module for this called Ranking Keywords. Using it, you can see all of the ranking keywords of any domain you need, along with a host of SEO metrics, which makes it indispensable for competitive keyword research.

How it works
  1. To find competitor keywords, open your Rank Tracker project, go to the Keyword Research module, and select the Ranking Keywords tool.
  2. Paste in any URL you need to analyze and click Search.

Find competitors' ranking keywords

  1. The tool will get all the organic keywords this site ranks for.
  2. Analyze the SEO stats to understand how hard it would be to rank for some of those keywords. Filter by traffic volume and competition to spot the most profitable keywords.
Pro tip: use the Keyword Length column in order to find the long tail keywords and use them first. Long tail refers to the size of the keyword. Unlike short tail keywords, long tail ones are usually extremely specific, and drive less traffic, but they are considerably easier to rank for.

II. Find competitors who are targeting your keywords

Sometimes you only need to find important keywords, but in some cases it will be useful to get a list of your keyword competitors. Here, you've got two ways to mine keyword opportunities:

  • You have only your domain URL and need to find out which other domains are ranking for the same keywords in organic results, or
  • You have only the keywords you want to target in your content, so you need to find what other specific pages on the web are targeting these keywords.

For the perfect competitive analysis, you should check both to have the fullest list of your keyword competition.

Of course, you can do the entire thing by hand, but checking Google results manually is incredibly time-consuming. Alternatively, you can find both types of your SEO competitors in Rank Tracker.

There, in the same-named Competitor Research menu, you'll see two modules: Domain Competitors and Topic Competitors. Both the methods are great to discover your rivals. Take top 10 on SERPs in your niche, find competitors' keywords that you are still missing, and integrate them into your content to start ranking and raise your site's traffic volume.

How it works

First off, let's collect the list of domains that target the same list of keywords as you.

Step 1. Go to Competitor Research > Domain Competitors.

Find your domain competitors

Step 2. Enter the URL of the domain in question, and the tool will collect the keywords your domain is ranking for, and then give you a list of the domains also ranking for these keywords in organic search.

The graph and the list of top domain competitors

You'll see exactly what domains are your biggest rivals. Sort them by Intersection to find the domains that are covering most of your topics first. Hover over their URLs and add them as competitors by pressing a button.

You'll also get to see a host of competitor analysis metrics like their unique keywords — use that info to boost your content marketing strategy.

Now that you have a list of your domain competitors, you need to find your topic competitors.

Step 1. Go to Topic Competitors module. There, enter your keywords, one per line (if you already have a list of target keywords, simply paste them), select the search engine (Google search is a favorite), and click Search.

Identify topic competitors

Step 2. Rank Tracker will now look through the top 30 results for all keywords you entered and put together a list of domains that come up most frequently. In a minute, you'll see a list of 30 domains sorted by their Intersection.

Compare topic competitors by keyword intersection and traffic

For every one of the web pages presented here, you can click on them and see what exact keywords they used in their text. Get those keywords for yourself and start ranking.

That's it — you now have a very significant list of your main keyword competitors. From now on, every time you check rankings, competitors' ranks will be updated along with your site's positions. This will let you quickly spot any changes in competitors' visibility and see how your website is performing in comparison.

III. Find Keyword Gaps and Intersections

Once you know a few of your competitors, it's time to optimize or create content for your domain.

After some keyword analysis, you can find exactly which terms, and therefore, which topics you might still need to cover. Keyword gap is a brilliant tactic not only to generate keyword suggestions, but also to discover opportunities for content creation. If, for example, your site sells 'winter gear', and you find several competitors ranking high for 'winter gear for toddlers' or 'winter gear clearance', consider creating a page like that on your website as well.

The bad news: you can't effectively do all keyword gap research by hand.
The good news: this is exactly why our Keyword gap tool was created.

How it works

Step 1. Head over to Keyword Research > Keyword Gap module. There, you can add your domain and those of your competitors (the tool will automatically suggest your rivals).

Find keyword gaps with organic competitors

You can choose between looking up what keywords you and them have in common, or simply focus on the topics that some (or all) of your competitors cover on SERPs.

Step 2. Analyze the list of keywords you aren't ranking for yet and start tracking them. Simply click on them and add the relevant keywords to your rank tracking.

Move selected keywords to Rank Tracking

From then on, you'll be able to track the rankings of these terms as you implement them into your own content marketing.

Pro tip: use the TF-IDF Explorer module in the Keyword Research menu to find out which exact words are used by other websites covering certain topics. The explorer will comb through all of the pages ranking for the keywords you've put in, and then show you precisely what words are used on the top pages of the SERPs.

IV. Analyze SEO competition and PPC competitor keywords

Before you start optimizing your pages for all of the keywords you've found, you still have plenty of keyword analysis to do. You need to find out what website traffic these keywords can potentially bring in, whether it's better to opt for search optimization or paid ads for different keywords, how much it would cost to run a CPC campaign for them, and so much more.

In Rank Tracker's analysis tools we have such metrics as Number of Searches, Expected Visits, Competition, Cost Per Click, Keyword difficulty etc. — using them you can find the perfect competitive keyword group for any type of content you might be building.

How it works

Step 1. In the Rank Tracking module, click the Update SEO/PPC data, and check the # of Searches, Keyword Difficulty, and Competition columns:

Analyze competitors by SEO metrics

Step 2. Filter those columns to find the happy medium and start bringing your perfect keyword ideas to life. Remember: the most competitive keyword is the one that is Low in Competition, but high in searches volume.

Step 3. For the final touch, go to the Ranking Details column, and you'll be able to see exactly how well you're doing against other websites trying to rank for your keywords.

View ranking details for competitors' visibility

While doing keyword analysis, pay especially close attention to such stats as competitors' domain and page authority.

The entire competitor keyword research workflow in a single tool.
  • Get the full list of keywords that your competition ranks for.
  • Discover the keywords they are using in their content.
  • Find the most profitable and promising of their keywords.
  • Start tracking your progress on SERP immediately.
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