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Keyword Gap Analysis Tool — Find Your Competitors' Unique Keywords

Find the missing pieces of your content strategy — competitors' SEO keywords your site doesn't rank for.
Keyword Gap Analysis Tool

The easiest way to find and fill your content gaps!

A no-brainer competitive research tool to identify new keyword opportunities.
Enter competitor websites for keyword research
Enter competitor
Define Keyword Gap as a research method
Choose a keyword gap
analysis method
Filter the results by ranking type
Filter by ranking
Exclude negative keywords
Exclude negative

How to get access to the Keyword Gap Analysis Tool?

Launch Rank Tracker and let it auto-update or download the latest version from the website.
Done? Create or open a project and go to Keyword Research > Keyword Gap. Next, audit your site and your competitors for similar keyword strategies — and for fresh content ideas.
Choose Keyword Gap tool
  • Identify keyword gaps between your site and all your competitors:
    Find out where you lag behind the competition and consider filling gaps.
  • Spot a keyword gap between your site and any of your competitors:
    Keyword gap analysis gives you insights into the competitors' original optimization techniques.
  • Discover keywords for which your competitors are ranking high, but you aren't:
    Keywords analysis for SEO metrics such as competition, difficulty, and CPC allows identifying highly relevant keywords important to optimize for.
  • Observe common keywords for your and all your competitors' sites:
    Following the fluctuation on SERPs and getting results compared is crucial if you want to stay on top of the competition.
Get a list of new keyword opportunities for any website in any niche (total keyword analysis with search volume, PPC costs and SEO difficulty analyzed at once)

Another powerful keyword research tool in your arsenal

All your favorite keyword research tools are now integrated right into Rank Tracker. Used together, these sources will give you thousands of keyword opportunities you wouldn't have found elsewhere.
Google Ads Keyword
PlannerGet keywords from the richest Google's database.
WordsFind popular misspellings that people type into search boxes.
Keyword Gap Find competitors' SEO keywords you don't rank for.
SearchGet keywords from Bing's Related Searches section.
TF-IDF content
analysisFind out your competitors' most meaningful keywords on the basis of TF-IDF content analysis.
MixerMix up the keywords on the list to build new keyphrases.
AutosuggestSee the most popular keywords on YouTube.
WordStatUse keyword search service from Yandex.
Also AskGet "People Also Ask" suggestions from Google.
SearchesGet keywords from Google's Related searches section.
AutocompleteFind out the most popular questions that people look in search engines.
CombinationCombine several keyword lists to create new multi-word keyphrases.
Ask Related
SearchGet keywords from Ask search engine type-ahead service.
AutocompletePull keywords from Google's suggestions for the search box.
SuggestionsPull keywords from Amazon's suggestions for the search box.
Yahoo Search AssistFind keywords from Yahoo's suggestions for the search box.
Bing Search
SuggestionsGet keyword ideas from Bing's search box suggestions.
AnalyticsGet a list of keywords that already bring traffic to your site (both paid and organic).
Ranking keywordsFind all SEO keywords a website currently ranks for.
Google Search ConsoleFind out your competitors' most meaningful keywords on the basis of TF-IDF content analysis.
SuggestionsGet keywords from the search box suggestions of Yandex.
Google AdWords –
by Target PageGet keywords relevant to your or your competitors' pages.
Ask TypeAhead
SuggestionsGet keywords from Ask search engine type-ahead service.

Another crucial piece of competitive intelligence data

Never miss what your SEO competitors are up to. Rank Tracker now has all the keyword analysis features you need to keep a close eye on your SEO rivals:
Discover competitors' ranking keywords
Discover exact keywords any site is ranking for right now.
In the Ranking Keywords dashboard, select the region you're targeting, paste any site into the search box, choose between Desktop and Mobile, and click Search. The keyword tool will supply a list of key terms that the site is ranking for on Google SERPs.
Inspect competitors' landing pages.
In the Rank Tracking module, analyze SERP fluctuations for your target keywords. Look at your competitors' landing pages that rank high for particular keywords. By analyzing their content, you can get new ideas for your own content strategy.
Inspect competitors' landing pages
Track competitors' organic performance
Track changes in competitors' keyword rankings.
Add your competitors to your regular keyword analysis report within the project in Preferences > Competitors. In the Rank Tracking module, click Show Competitors on the top panel and select those you'd like to see in the dashboard. Follow how rankings of your competitors change over time and compare them with your own. A detailed keyword analysis will show where you've succeeded and where you need to improve.
Find new organic competitors.
Are you new to the niche? Discover all SEO competitors in a similar area with Rank Tracker. Go to Preferences > Competitors and click the Suggest button. Paste or select the necessary keyword, pick a search engine, and click Next to get a list of competitors based on your keywords analysis.
Discover new SEO competitors

Get even more keyword ideas for any niche with Rank Tracker:


What is keyword gap analysis?

The keyword gap analysis is a process of comparing keyword rankings between your website and your competitors' to find out keywords that you've missed out on. It helps uncover new keyword ideas to drive more traffic to your website.

Can I try the Keyword Gap Analysis tool for free?

The Keyword Gap Tool is freely available in any Seo PowerSuite's edition, with the possibility to analyze altogether up to 5 competitors.